Winter can be a challenging time to sell your home. There are less buyers willing to brave the cold weather for home tours and most are busy traveling to spend time with family around the holidays. However, there are ways to attract buyers to your home, even in the winter months. Here are several ways to entice buyers to come out, even in the snow:
Merry & Bright
Generally, it’s darker in the winter with sometimes dreary weather and daylight savings in full swing. But it’s important to show that your home is bright and cheerful. Pull up the blinds during the day, push back the drapes on the windows and turn on every light in your home (including the closets!).
Shiny & Sparkly
It’s a good idea to wash your windows before placing your home on the market. Not only does this let more light in, but it also cleans off any cobwebs that may have built up over the years. Chrome polish facets and mirrors to really make them shine and wash or polish your floors to give them new life.
Warm & Cozy
Buyers coming in from the cold want to be comfortable. To give buyers more incentive to linger, turn up the heat in your home. It’s better to have a home that’s a degree or two warmer than usual than to have buyers rushing out. If you have a fireplace, turn it on! This creates a cozy and inviting environment.
Cookies & Cocoa
It can be customary to leave treats out, especially at an open house. If you are hosting a winter open house, consider putting out some seasonal treats such as warm cookies, mini-pies, hot apple cider or cocoa.
Remember, the internet & social media is seasonless
Today’s buyers do most of their home searching online. Which is even truer when it’s cold and gloomy outside. So, what does this mean for you? Your online listing and photos are even more important. Be sure to use high-quality photos that show off your home’s best features. If you have photos from a variety of seasons, that’s even better!
If you’re looking to sell your home in the winter, make sure you work with an experienced real estate agent who can assist with things like home staging and making your online listing attractive to potential buyers. An expert agent can help you how to show off your home’s best features! Contact Kevin Currie Group to get started at 804.427.5926.